Ecommerce Marketing For ROI

Download our free ebook "Ecommerce Marketing for ROI"

What you don't know can hurt you! Your biggest challenge as an online retailer is to stop your visitors from thinking they need to RE-search their original search query after they are already on one of your web pages. Keep in mind this is not hard for them to do. Clicking on the back button is the most popular navigation button used by everyone searching the internet. It is the UNDO button if a visitor does not like where they have been taken after clicking on a link and we all use it every day, with no regard for how much it is costing anyone. It only becomes important when someone clicks on your Google link and comes to your website and then leaves abruptly after not finding what they were looking for. If that was a pay per click link or a product listing ad, the visitors lack of compassion just cost you some very REAL money. Even worst is if the visitor goes back out to Google and then clicks on another one of your pay per click links or product listing ads. We only can hope they found what they were looking for this time, but what if they did not; you guessed it, it is one quick click of the back button and they are back to Google.

Download our free ebook "Ecommerce Marketing for ROI"