Omni Interactive Blog

Blog Post

How to Build a Google Shopping Strategy That Sells

Google Shopping strategies for campaigns are a different animal than the standard AdWords text ads that many companies are used to deploying. Because of that, it’s not always intuitive when it comes to things like figuring out how much budget is necessary, what impacts the budget and how to manage the day to day so that you get maximum return.

Posted by Kevin Kielty on Mar 31, 2016 | Read More

Tags: e-commerce marketing strategies, google product listing ads, google shopping campaigns, google shopping strategy, ppc for e-commerce, product listing campaigns, google shopping strategies

 
Blog Post

Google Shopping Campaigns 101: A Guide to Getting Started

Google Product Listing campaigns | Google Shopping Campaigns: As an ecommerce company, you may have heard of Google Shopping and why it’s an excellent place to get your products in the search results – you may even be dabbling it. There’s a lot to consider getting things streamlined and working like a well-oiled machine. So in this post, we want to share the steps and resources you need to get your ecommerce advertising up and running using Google Shopping campaigns.

Posted by Valerie Kielty on Mar 31, 2016 | Read More

Tags: google shopping campaigns, product listing campaigns, PLA campaigns, ppc for e-commerce, google product listing ads, google shopping strategy

 
Blog Post

3 Reasons to Love Google Shopping Right Now

There are so many reasons to love Google Shopping: more exposure in the search results against some of your biggest competitors – including Amazon – is just one of ‘em. But today, we want to specifically highlight three benefits of Google Shopping, including some pretty cool developments that are happening in the world Product Listing Ads (PLAs).

Posted by Valerie Kielty on Feb 16, 2016 | Read More
 
Blog Post

Top 3 Google Shopping Mistakes Even the Smartest Business Owners Make

You've heard of Google Shopping and the Google AdWords Search Network, and understand that both are important for connecting consumers to retailers through advertisements. However, beyond that, the two are different animals.

Posted by Kevin Kielty on Feb 10, 2016 | Read More
 
Blog Post

Google vs. Bing Ads: Different but Both Worth Your Time

Google has been losing market share for desktop searches. Currently, with less than 64 percent of the market (according to comScore, see below), it's at its lowest point in five years. (However, as Search Engine Land points out, that doesn’t include mobile searches.)

Posted by Kevin Kielty on Feb 10, 2016 | Read More
 
Blog Post

Retrofit Your Google Shopping Campaigns for Bing Shopping Campaigns

You may be already advertising on Google Shopping, but did you know Bing offers a shopping feature as well? In the summer of 2015, Bing Shopping Campaigns (BSC) was launched to all United States customers.

Posted by Kevin Kielty on Feb 3, 2016 | Read More
 
Blog Post

Retailers Strike Back: 4 Predictions for Paid Search in 2016

This year is getting exciting for retailers. In 2016, we’ll see brick-and-mortar businesses get into the paid search and online retail game, and successful online retailers launch physical stores. Today, I'm going to share some thoughts about where paid search could be headed, and where you might want to focus your energy in the year to come.

Posted by Kevin Kielty on Feb 3, 2016 | Read More